Veloura – Deep V Velvet Lace-Sleeve Mermaid Midi Dress

Elegant the second you put it on

You want to walk in and feel sure of yourself.

Veloura gives you that.

Soft velvet, vertical lace panels and gentle ruching at the waist shape your shape.

The lace runs up and down, not across. That simple choice draws the eye long and lean, so the dress looks noticed and you feel poised.

Fits bust 31.5 to 44 inches — the chart gives you your exact size.

Feel poised in a shape-flattering fit

✓ A waist that looks defined, not squeezed
Soft ruching gathers the fabric at your middle. It skims instead of clinging, so your waist looks shaped while you still breathe, sit and eat.

✓ Lace panels that pull the eye long
Most lace dresses run the lace sideways. Veloura runs it vertically, from bust to hem. That one change makes the whole silhouette read taller and slimmer.

✓ Velvet that feels rich in your hands
Soft stretch velvet with a quiet sheen. It moves with you instead of standing stiff, so the dress stays comfortable from dinner through the last dance.

✓ Long sleeves that cover your arms beautifully
Sheer lace sleeves run the full length of your arm. You get coverage and a soft, romantic finish at the same time.

✓ One dress, many evenings
Date night, a wedding, a gala, a holiday party. Change your shoes and earrings and it reads differently each time.

What you get today

• Veloura velvet and lace midi dress
• Vertical lace panels and waist ruching for a defined silhouette
• Long sheer lace sleeves and a deep V neckline
• Mermaid hem for a dressy evening finish
• Free tracked shipping

Seasonal occasion run — once this batch sells out, restock pricing may change.

Try Veloura at home for 30 days. If it doesn't fit, look right, or wear the way you expected, return it for a full refund.

Frequently asked questions

Can I wear a bra with the deep V neckline?
A low-cut or plunge style works best, since the V sits deep on the chest. Adhesive cups are another easy option if you'd rather skip straps.

Can I sit and walk comfortably in the mermaid hem?
Yes. The velvet has stretch, so the hem gives as you move. Take smaller steps on stairs, as you would in any fitted evening dress.

Will the lace sleeves feel scratchy?
No. The lace is fine and soft against the skin, and the sleeves are cut to follow the arm without pinching at the shoulder or wrist.

How do I know which size to pick?
Measure your bust and compare it to the chart above. This style runs small, so if you land between two sizes, take the larger one.

Specifications

• Size: Fits bust 31.5–44 in. Length 34.5–36.5 in depending on size.
• Material: Soft stretch velvet (polyester) with lace panels.

How to wash

• Hand wash cold or machine wash cold on a delicate cycle, inside out.
• Do not bleach. Do not wring. Hang dry away from direct heat.
• Cool iron on the reverse if needed.

Bring Veloura to your closet today and enjoy an elegant evening look with this limited-time offer.